小而美|万科东晟府社区商业景观改造纪实 - 创浦景观设计（上海）有限公司

小而美|万科东晟府社区商业景观改造纪实

项目名称 | Name ：万科东晟府 | 宁波万科总部办公楼

项目面积 | Area ：7000㎡

委托业主 | Client ：宁波万科

项目地点 | Location ：浙江宁波

让人感觉美好的不是精致冰冷，而是生活中的点滴暖意。 | What makes people feel good is not delicate and cold, but little warmth in life.

社区商业-聚焦美好生活最后一公里。 | Create convenient new space for community business.

▼改造前 | Before

▼改造后 | After

▼设计策略 | Design Strategy

基于场地区位，设计团队希望改造后的场地空间增加烟火气，避免清冷坚硬的商业氛围，让商业拥抱温度。

Based on the location of the site, the design team hopes to increase fireworks in the renovated site space, avoid the cold and hard business atmosphere, and let the business

embrace the temperature.

策略一 | 重塑边界 模糊场地边界，重塑场地开口，赋予更多的到达可能 | Blur the boundary and reshape the public space

商业建筑不能脱离形式为功能服务的原则，随着消费人群与消费习惯的改变，消费需求也趋于多样，空间场所也应基于消费需求构建出新的“引力场”，创造更多元

的购物空间。

Commercial buildings cannot be separated from the principle of form serving functions. With the change of consumer groups and consumption habits, consumer demand tends

to be diversified. Space places should also construct a new "gravitational field" based on consumer demand to create more diversified shopping space.

采用边界模糊策略，将几个不同的空间类型利用流线元素进行拼合。丰富原场地立体视觉。

Adopting the strategy of boundary blurring, combine several different space types with streamline elements. Enrich the stereo vision of the original site.

策略二 | 整合空间 梳理内部流线，并对空间属性进行分类 | Sort out the internal streamline and classify the spatial attributes

本案作为社区商业的公共场地，到访客群女性多于男性；客群类型以办公客群（联合办公人员与万科工作人员）为主，其次为住宅区东晟府住户。本项目与其他项目

最大的区别是景观表现与需求的融合，因此，我们在尊重原有建筑及铺装现状的基础上，将景观改造的重点放在小的景观节点上。且对项目内部流线及空间属性进行

了重新梳理，尝试打破建筑内外分割，增加人群停留点，提升场地整体的“烟火气”。

As a public venue for community business, this case attracted more women than men in the visitor group; the type of client group was mainly office clientele (co-working staff

and Vanke staff), followed by residents of Dongsheng Mansion in the residential area.The biggest difference between this project and other projects is the integration of lands-

cape performance and demand. Therefore, on the basis of respecting the current status of the original buildings and paving, we will focus on the landscape transformation on

small landscape nodes. In addition, the internal circulation and spatial attributes of the project have been reorganized, trying tobreak the division between the interior and ex-

terior of the building, increase the number of people staying, and enhance the overall "activate our streets" of the site.

原设计方案空间形式 | Original space form

设计方案空间动线整理 | Space moving line arrangement

打破建筑内外空间，让商业走出建筑 | Break the space inside and outside the building.

梳理人车动线，创造人行安全区 | Carding the moving line

策略三 | 设计加法 以人为本，切实注重人的使用需求 | People-oriented, practical attention to the use of the needs of people

原来的商业是属于高冷类型的景观，它是漂亮的、精致的、高冷的；但是因为它越来越不符合我们日常生活的使用需求，仅有精致外表不够，它需要人去使用，需要

让商业有温度。适当的人性化景观加法，让建筑褪去冰冷的外衣，增加柔软的点滴暖意。

The original commercial is a high-cold landscape. It is beautiful, exquisite, and high-cold; but because it increasingly does not meet the needs of our daily life, only the exquisite

appearance is not enough. It needs people to use it. Need to let the business have temperature. Appropriate addition of humanized landscape allows the building to fade away

from the cold coat and add a soft bit of warmth.

▼设计实施 | Design Strategy

西入口区域整改，梳理人车动线

Rectification of entrance area and sorting out the moving line of human vehicle.

我随人潮漂流，搁浅在闪着烛火的绿洲

I drifted with the tide, stranded in an oasis of flickering candles.

主入口区域 | Main entrance area

一道斑马线，有时候也是一道柔软的叮嘱

A zebra crossing, sometimes is also a soft exhortation.

主车行道的位置取消原来易损耗的石材铺装，从而改为沥青材质+地面画线的形式，减少日常维护的同时导视增强指示性。

The location of the main roadway cancels the original easy-to-wear stone paving, and is changed to the form of asphalt material + ground line drawing, which reduces daily

maintenance and enhances the guidance of the guide.

当然改造的内容不止于此，我们将娓娓道来......

商业外街 | Commercial Street

释放建筑内部业态，打造可以“呼吸”的商业街道

Release the internal business form of the building and create a "breathing" commercial street.

我行过许多地方的桥，看过许多次数的云，却只喜欢和你喝的那杯酒

I have crossed many Bridges in many places and seen many clouds, but I only like the cup of wine with you.

“这是栏杆？”-“不，是风的琴弦。”

"Is this a railing?"-"No, the strings of the wind."

在树荫下，在阳光里

In the shade, in the sun.

周末和三五好友露天饮酒，畅谈天地，ADD HERE来一场心灵的碰撞

On weekends, drinking with three or five friends in the open air, chatting about the world, ADD HERE will have a heart-to-heart collision.

商业内街 | Commercial Street

西入口后方有一片比较大的闲置空间，原本被机动车占据成为临时停车场，堵死了这边空间的活力与人气。设计师对空间进行调整，在保证消防通道的前提下，也

给人群活动留下更多可能。

There is a relatively large unused space behind the west entrance, which was originally occupied by motor vehicles as a temporary parking lot, blocking the vitality and popula-

rity of this space. The designer adjusts the space to leave more possibilities for crowd activities on the premise of ensuring the fire escape.

宠物乐园 | Pet paradise

口袋公园 | Pocket park

口袋公园是协调场地属性，增强空间服务性，”洄游“的中心。

The pocket park is the center of "migration" by coordinating the property of the site and enhancing the spatial service.

人不是冰冷的个体，聚集起来就变成了光和热 | People are not cold individuals, but together they become light and heat.

来客通过流线指引汇集在口袋公园区域，孩子在跳泉里嬉戏，情人在座椅上长谈，老友在伞下轻啜。还是那个老地方，在跳泉的涌动下”洗“出了一片新天地。

Guests gathered in the pocket park area through streamline guidance, children were playing in the jumping spring, lovers chatted on the seats, and old friends sipped under

the umbrella. It was still that old place, and a new world was "washed" under the surging of jumping springs.

广场舞、带娃嬉水、纳凉闲聊...社区活动丰富多彩了。

Square dancing, playing with children, enjoying the cool chat... the community activities are rich and colorful.

屋顶 | Roof

丰富图案指引人们向前探索，螺旋上升的阶梯，似乎暗示着ADD HERE之真谛。

The rich patterns guide people to explore forward, and the spiral staircase seems to imply the true meaning of ADD HERE.

▼设计思考 | Design Thinking

根据《中购联2020购物中心行业疫情影响调研报告》显示，全国约83%的购物中心营业额下滑幅度超50的同时,有17%的购物中心每月营业下滑幅度低于50%，这些

项目均属社区型购物中心。社区商业优秀的抗风险能力、强大生命力和活力，决定了社区商业获得了从上而下的肯定。同时，疫后消费者追求的便利、健康型生活模

式，与实体商业的个性化、体验化趋势相碰撞，使小而美、精而全、便而捷的社区型购物中心成为商业的热门增长点。

According to the Survey Report on the Impact of the Epidemic in China Shopping Mall Industry 2020, about 83% of shopping malls in China had a turnover decline of more th-

an 50 percent, while 17% of shopping malls had a monthly business decline of less than 50 percent. These projects are all community shopping malls. The excellent anti-risk ab-

ility,strong vitality and vitality of community business determine that community business has been affirmed from the top down. At the sametime, the convenient and healthy

life mode pursued by consumers after the epidemic has collided with the personalized and experiential trend of real business,making the small but beautiful, refined and com-

plete, convenient and convenient community shopping center become the hot growth point of business.

商业建筑不能脱离形式为功能服务的原则，但优秀的外部形式也可以便于内部经营的展现。随着消费人群与消费习惯的改变，消费需求也趋于多样，空间场所也应基

于消费需求构建出新的“引力场”，创造更多元的购物空间。

Commercial buildings cannot be separated from the principle that form serves function, but excellent external forms can also facilitate the display of internal operations. With

the changes in consumer groups and consumption habits, consumer demand has also become diversified. Space places should also construct a new "gravitational field" based

on consumer demand to create more diversified shopping spaces.

线下商业所贩卖的不应是简单的商品、材料、工具，而是一种情感、一种体验、一种场景性营销，触手可及的情感交流是线下商业得天独厚的优势。

Offline commerce should not sell simple commodities, materials, and tools, but an emotion, an experience, and a scene marketing. Emotional communication within reach is

the unique advantage of offline commerce.

▼细节展示 | Detail