项目名称 | Name ：万科东晟府 | 宁波万科总部办公楼
项目面积 | Area ：7000㎡
委托业主 | Client ：宁波万科
项目地点 | Location ：浙江宁波
让人感觉美好的不是精致冰冷，而是生活中的点滴暖意。 | What makes people feel good is not delicate and cold, but little warmth in life.
社区商业-聚焦美好生活最后一公里。 | Create convenient new space for community business.
▼改造前 | Before
▼改造后 | After
▼设计策略 | Design Strategy
Based on the location of the site, the design team hopes to increase fireworks in the renovated site space, avoid the cold and hard business atmosphere, and let the business
embrace the temperature.
策略一 | 重塑边界 模糊场地边界，重塑场地开口，赋予更多的到达可能 | Blur the boundary and reshape the public space
Commercial buildings cannot be separated from the principle of form serving functions. With the change of consumer groups and consumption habits, consumer demand tends
to be diversified. Space places should also construct a new "gravitational field" based on consumer demand to create more diversified shopping space.
Adopting the strategy of boundary blurring, combine several different space types with streamline elements. Enrich the stereo vision of the original site.
策略二 | 整合空间 梳理内部流线，并对空间属性进行分类 | Sort out the internal streamline and classify the spatial attributes
As a public venue for community business, this case attracted more women than men in the visitor group; the type of client group was mainly office clientele (co-working staff
and Vanke staff), followed by residents of Dongsheng Mansion in the residential area.The biggest difference between this project and other projects is the integration of lands-
cape performance and demand. Therefore, on the basis of respecting the current status of the original buildings and paving, we will focus on the landscape transformation on
small landscape nodes. In addition, the internal circulation and spatial attributes of the project have been reorganized, trying tobreak the division between the interior and ex-
terior of the building, increase the number of people staying, and enhance the overall "activate our streets" of the site.
原设计方案空间形式 | Original space form
设计方案空间动线整理 | Space moving line arrangement
打破建筑内外空间，让商业走出建筑 | Break the space inside and outside the building.
梳理人车动线，创造人行安全区 | Carding the moving line
策略三 | 设计加法 以人为本，切实注重人的使用需求 | People-oriented, practical attention to the use of the needs of people
The original commercial is a high-cold landscape. It is beautiful, exquisite, and high-cold; but because it increasingly does not meet the needs of our daily life, only the exquisite
appearance is not enough. It needs people to use it. Need to let the business have temperature. Appropriate addition of humanized landscape allows the building to fade away
from the cold coat and add a soft bit of warmth.
▼设计实施 | Design Strategy
Rectification of entrance area and sorting out the moving line of human vehicle.
I drifted with the tide, stranded in an oasis of flickering candles.
主入口区域 | Main entrance area
A zebra crossing, sometimes is also a soft exhortation.
The location of the main roadway cancels the original easy-to-wear stone paving, and is changed to the form of asphalt material + ground line drawing, which reduces daily
maintenance and enhances the guidance of the guide.
商业外街 | Commercial Street
Release the internal business form of the building and create a "breathing" commercial street.
I have crossed many Bridges in many places and seen many clouds, but I only like the cup of wine with you.
"Is this a railing?"-"No, the strings of the wind."
In the shade, in the sun.
On weekends, drinking with three or five friends in the open air, chatting about the world, ADD HERE will have a heart-to-heart collision.
商业内街 | Commercial Street
There is a relatively large unused space behind the west entrance, which was originally occupied by motor vehicles as a temporary parking lot, blocking the vitality and popula-
rity of this space. The designer adjusts the space to leave more possibilities for crowd activities on the premise of ensuring the fire escape.
宠物乐园 | Pet paradise
口袋公园 | Pocket park
The pocket park is the center of "migration" by coordinating the property of the site and enhancing the spatial service.
人不是冰冷的个体，聚集起来就变成了光和热 | People are not cold individuals, but together they become light and heat.
Guests gathered in the pocket park area through streamline guidance, children were playing in the jumping spring, lovers chatted on the seats, and old friends sipped under
the umbrella. It was still that old place, and a new world was "washed" under the surging of jumping springs.
Square dancing, playing with children, enjoying the cool chat... the community activities are rich and colorful.
屋顶 | Roof
The rich patterns guide people to explore forward, and the spiral staircase seems to imply the true meaning of ADD HERE.
▼设计思考 | Design Thinking
According to the Survey Report on the Impact of the Epidemic in China Shopping Mall Industry 2020, about 83% of shopping malls in China had a turnover decline of more th-
an 50 percent, while 17% of shopping malls had a monthly business decline of less than 50 percent. These projects are all community shopping malls. The excellent anti-risk ab-
ility,strong vitality and vitality of community business determine that community business has been affirmed from the top down. At the sametime, the convenient and healthy
life mode pursued by consumers after the epidemic has collided with the personalized and experiential trend of real business,making the small but beautiful, refined and com-
plete, convenient and convenient community shopping center become the hot growth point of business.
Commercial buildings cannot be separated from the principle that form serves function, but excellent external forms can also facilitate the display of internal operations. With
the changes in consumer groups and consumption habits, consumer demand has also become diversified. Space places should also construct a new "gravitational field" based
on consumer demand to create more diversified shopping spaces.
Offline commerce should not sell simple commodities, materials, and tools, but an emotion, an experience, and a scene marketing. Emotional communication within reach is
the unique advantage of offline commerce.
▼细节展示 | Detail